LONDON, May 25, 2012 /PRNewswire/ --
Get your football boots on, because FIFA 13 is set to kick off this autumn. FIFA 12 was estimated to have sold a record 3.2 million copies in its first week, and now Tesco Entertainment Online announces that it has opened pre-orders for the eagerly anticipated FIFA 13. The venerable FIFA franchise is one of the best-selling video game series of all time, and this newest instalment brings decisive improvements to the beautiful game.
Last year's update revolutionised the football gaming experience and FIFA 13 has built on these developments to offer the most sophisticated and advanced game-play yet. FIFA 13's innovations include compatibility with the Kinect motion controller for Xbox 360 and the PS3 Move in addition to more realistic physical play, better dribbling and an evolution of first-touch control.
Gameplay producer and former professional footballer Aaron McHardy told ESPN that the new first-touch control is "game-changing… It's all about the context of the situation giving you a much more realistic outcome, which in turn, adds so much more richness and depth to the way that battle for possession happens."
FIFA 13 is currently available to pre-order from Tesco Entertainment Online for £42.91 on Xbox 360 and PS3 and £25.91 on PC, and pre-orders will be dispatched for arrival on the release date of 28 September 2012. Each pre-order you make with Tesco Entertainment Online will be protected by the Pre-Order Price Promise, which guarantees that should the price you are quoted when you pre-order differ from the price on day of release you will pay the lowest displayed price.
FIFA 13 is just one of many games available for pre-order from Tesco Entertainment Online; make sure you get your copy of Call of Duty: Black Ops 2, Halo 4 and Assassin's Creed III, in addition to the many DVDs, Blu-rays, CDs, and MP3s on offer.
About Tesco Entertainment Online:
Tesco Entertainment Online (http://www.tescoentertainment.com/) is the portal for Tesco's wide selection of films, DVDs, Blu-rays, games and CDs. With exclusive deals, great prices, free delivery across the UK, Clubcard points and outstanding service, Tesco Entertainment Online is the best destination for all your entertainment needs.
Source: www.prnewswire.co.uk
Tesco gives ready meals multimillion-pound revamp - Brand Republic
Tesco: revamps its ready meals range
Radio and outdoor activity launched today (24 May).
Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range.
The first lines to be upgraded are the Indian, Oriental and Tex-Mex range, with these meals including 20% more meat.
David Harman, Tesco ready meals category buying manager, said: "As well as adding more meat, we'll be using higher quality sauces, herbs, pasta and rice – all at no extra cost to customers."
Some 300 dishes will be upgraded within these three ranges, including best-sellers chicken tikka masala, korma and jalfrezi.
The new packaging features "bold" colours and images to clearly differentiate the various cuisines, including an elephant design in classic purple for the Indian curry range.
Tesco's new ready meals will launch with a two-for-£5 promotion. The second phase of the relaunch later in the year will involve the upgrade of 700 more ready meals.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Source: www.brandrepublic.com
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