The partnership will make the F&F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time.
F&F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase the clothes directly from their smartphones.
Passers-by who have the Aurasma app can point their mobile at one of the windows to view a virtual showcase of the F&F range on their device.
Viewers can then tap to purchase the item on display.
Emily Shamma, Tesco clothing online director, said: "Our smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers.
The launch of the partnership comes at a difficult time for Autonomy, the company behind Aurasma.
Mike Lynch, Autonomy founder and chief executive, has resigned from the company amid confirmation that Hewlett-Packard, which bought Autonomy in October, would be cutting 27,000 jobs.
Follow Matthew Chapman at @mattchapmanUK
Source: marketingmagazine.co.uk
Wimbledon Stadium closure rumours brushed aside ahead of Greyhound Derby Grand Final - swlondoner.co.uk
Source: swlondoner.co.uk
Tesco tests opposition to store - Exeter Express-Echo
THE woman behind a petition to save South Molton Recycle Phoenix has been talking to Tesco about its plans for the town's central car park area.
Melanie Shiner, an SMR Phoenix employee, was phoned by Tesco after writing to its chief executive Philip Clarke.
She said: "We had a good conversation and I was asked to send some of the comments that were on the petition opposed to the proposed central development."
She has selected a number of comments from the petition to give Tesco a good idea of the opposition to plans for a supermarket in South Molton.
Tesco confirmed its had been in touch with Ms Shiner and North Devon Council. A spokesman said there was no time scale set for the plans and that no agreement had been reached with NDC. He said: "We are in discussions with the council and any application would be subject to a full public consultation. This consultation would allow us to take account of all local views before any application is submitted."
Ms Shiner commented on a lack of response from NDC leader Brian Greenslade: "I think Tesco's response to me has been very refreshing, considering that Mr Greenslade still hasn't replied to a letter that I enclosed with the petition when it was presented back in February."
Source: www.thisisexeter.co.uk
Tesco gives ready meals multimillion-pound revamp - Brand Republic
Tesco: revamps its ready meals range
Radio and outdoor activity launched today (24 May).
Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range.
The first lines to be upgraded are the Indian, Oriental and Tex-Mex range, with these meals including 20% more meat.
David Harman, Tesco ready meals category buying manager, said: "As well as adding more meat, we'll be using higher quality sauces, herbs, pasta and rice – all at no extra cost to customers."
Some 300 dishes will be upgraded within these three ranges, including best-sellers chicken tikka masala, korma and jalfrezi.
The new packaging features "bold" colours and images to clearly differentiate the various cuisines, including an elephant design in classic purple for the Indian curry range.
Tesco's new ready meals will launch with a two-for-£5 promotion. The second phase of the relaunch later in the year will involve the upgrade of 700 more ready meals.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Source: www.brandrepublic.com
No comments:
Post a Comment