London Games to be first social media Olympics - YAHOO! | LONDON SUPERMARKETS TESCO,ASDA,MORRISONS,LIDL,ALDI

London Games to be first social media Olympics - YAHOO!

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Source: sports.yahoo.com

Battle of the beach resorts – Skegness accused of putting down rivals Blackpool and Brighton - Daily Telegraph

Local newspapers in both resorts took the decision not to carry the new advert.

“Skeggy” or as it’s affectionately known “The Costa del Skeg”, also claims to be “England’s cultural coast” where “great art and coast come together”.

Blackpool attracts about 13 million visitors each year, with plans in place for a £220m transformation of the resort's centre, while more than eight million people flock to Brighton annually.

In comparison Skegness only welcomes around four million visitors each year, generating £450m for the local economy.

Last year it was described in the Lonely Planet guide as "good family fun if you immerse yourself in the whole tacky spectacle".

But James Gilbert, ELDC’s communications team leader, who commissioned the idea, said the campaign said that view was 30 years out of date

“We want to challenge people’s perceptions and showcase the amazing art, culture, dance, theatre and music that is staged in the town,” he added.

“These adverts are highlighting alternative views, we hope to entice people into having a look at what Skegness has to offer.

“Obviously, Brighton and Blackpool attract more visitors than Skegness and we are not seeking to insult anyone who lives there or visits there.

"We are not trying to upset anyone, it's a bit of friendly rivalry," he said.

Skegness is hoping to get publicity for an "amazing summer of events", which includes So Festival and the Olympic Torch Relay on 27 June.

But Claire Smith, from the guesthouse and hoteliers association Stay Blackpool, said it was a "dirty tricks" campaign.

She said: "Skegness is a lovely little place and this campaign isn't drawing me in, in fact it's making me think about Blackpool and Brighton.

"It is difficult times. Blackpool has an abundance of stuff going on all summer as well, as I am sure Brighton has, but I don't think this campaign is the way to attract visitors," she said.

Both Skegness and Blackpool are featured in a TV advertising campaign to encourage Britons to take their holidays at home in 2012.

Skegness once relied on The Jolly Fisherman with the slogan “So bracing” to promote the town in reference to the chilly north-easterly winds that whipped the beach off the North Sea.

A spokesman for Brighton and Hove City Council said: “Good luck to them. It’s slightly hard to tell what they’re getting at, however.

“As Brighton is widely known as a successful, buzzing, cultural place, with England’s biggest arts festival, claiming to be dissimilar is a strange strategy.

“But if Skegness wants to remind thousands of people that Brighton is here, that’s fine.”

Former Brighton city council leader Mary Mears said: “There’s a big difference between the two.

“Those people that visit Skegness maybe would not want to go again whereas we get lots of repeat customers in Brighton and Hove.”

Robin Morley, of Brighton-based Magnetic Events, is directing So Festival later this month.

He said: “I do have cross loyalties as Brighton is my home but have worked with East Lindsey council for three years.

“I think the advert shows Brighton and Hove has two sides to it, like any town or city.”

Source: www.telegraph.co.uk

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Thursday, 14 June 2012

London Games to be first social media Olympics - YAHOO!

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