• Picture advertising local produce is actually of Wansfell, in the Lake District
  • Company says 'they never said photo was of Scotland'

By Anna Edwards

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The ASDA promotional leaflet which used a photo of the Lake District to promote Scottish food

The ASDA promotional leaflet which used a photo of the Lake District to promote Scottish food

In an attempt to promote its stores North of the Border, Asda decided that a picture of the rolling countryside would help show its commitment to locally sourced produce.

But there may be some questioning its 'local' credentials after it emerged the idyllic scene of green hills, dry-stone walls and blue water was actually from the Lake District - 300 miles away in England.

The supermarket has admitted using the image to promote its flagship Inverness store.

The picture, which was actually taken in Wansfell, near Ambleside in Cumbria, featured in a six-page brochure given away to households near the chain’s new 27million store.

Llocal businessman Jo Hunt, who spotted the embarrassing error, said: 'I recognised the house in the picture because friends of mine lived there.

'I was surprised to see it but I find it funny rather than anything else.'

Lake District National Park spokesman Mick Casey agreed: 'It looks like Wansfell to me, on the way up to Kirkstone Pass Inn.'

An Asda spokesman tried to deflect embarrassment by pointing out the supermarket did not claim to be picturing Scotland.

He said the image was a stock photo and added: 'It doesn’t say in the leaflet that the image is from the Highlands.

Blooper: The picture shown here is actually of Wansfell in the Lake District, England that is 300 miles away

Blooper: The picture shown here is actually of Wansfell in the Lake District, England that is 300 miles away

'We have used it since last year and it has gone in front of a lot of people and we have never had this before.

'To me, and I’m not an expert, it looks like a field with a bit of wall and it could be in one of many places.

'We should focus on the fact that we are working with local suppliers and we are not coming in being all talk and no trousers - we are walking the walk.'

It's another humiliating moment for the supermarket, which has been fiercely attacked for its part in the milk scandal which saw dairy farmers protesting that they were not being paid enough to cover their costs.

Only one minor detail spoilt the scene - the photograph was actually taken in the very English Lake District

Only one minor detail spoilt the scene - the photograph was actually taken in the very English Lake District

Dairy farmers were furious about cuts of up to 2p a litre in the amount they receive from major milk processors and many feared the shortfall will force them out of business.

Asda, Morrisons and the Co-operative caved in to pressure and announced they would increase the prices they paid to suppliers.

All raised their fees, which will be passed on to the dairy producers.

A litre of milk costs at least 30p to produce, but many dairy farmers say they are being paid as little as 24p. Most are locked into 12-month contracts so cannot try to get better prices elsewhere.

In July Asda raised payments to 27.5p a litre, while Morrisons put its payments up to 31p a litre. The Co-operative Group increased its fee to 29p per litre.

Here's what other readers have said. Why not add your thoughts, or debate this issue live on our message boards.

The comments below have been moderated in advance.

ASDA puts the Scottish flag on Scottish produce, the Welsh flag on Welsh produce, nothing wrong with that, however English produce is labelled 'British' and has the 'British' flag on it, ASDA say this is because these products 'would not sell' in Scotland and Wales if they had the English flag on and were labelled correctly as being English. - John Bailey, Preston E*gla*d, 31/7/2012 13:29++++++++That is why I now refuse to but any produce that has "their" flags on them. Now, unless anyone from those other UK Countries can categorically state that isn't the case I'll start buying again, but would I believe them?

Since when is anywhere in Cumbria 300 miles from Scotland? This particular site of Wansfell is less than forty miles from the border. Even the distance from Wansfell to Inverness is far closer to two hundred miles than three hundred.

In Mexico you can buy Scottish Shortbread in a metal cookie box. It has a Scottish tartan all over and on the front, a picture of a famous Scottish castle in a lake. The shortbread is made in Denmark!

Never mind the countryside. Look after the dairy farmers Asda to make scene complete.

I agree it does all look the same, especially when it is raining.

Re: What an insult to the people of Scotland!! - Maura, Dublin, Ireland, 31/7/2012 13:17 Best check over there if ASDA is using a photo of the Northern Irish EU Region for stores in the Southern Irish EU Region!.

You've omitted the most important part of the story - what is the value of the house in the picture? Pfft....

Who really cares? Anyone with too little to do I imagine. No big deal.

I expect they're running out of unspoilt areas of our once green and pleasant land that hasn't got a whole load of fans on sticks in the middle of the view.

ASDA = Second rate stores with second rate produce.

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