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Its food is a byword for quality — at a price. But now M&S has launched a range of ‘basic’ products at knock-down prices. In the past year, Sainsbury’s, Asda, Morrisons and Tesco have also updated their cut-price value ranges, so how does the new Simply M&S selection compare? Mother-of-three AMANDA CABLE finds out...


BAKED BEANS

SIMPLY M&S Baked beans in rich tomato sauce

SIMPLY M&S Baked beans in rich tomato sauce

Simply M&S, 40p for 410g
Verdict: Sweet and almost identical to market leader Heinz, which cost 69p for 415g, a saving of almost 29p a tin – which in our household is 87p a week, or 48.72 a year. Simply M&S contained far more juice than the rival Essential Waitrose.                                  Score: 7/10
We also tried: Morrisons M Savers (28p per tin), Asda Smart Price (26p per 410g), Essential Waitrose (41p per 400g), Sainsbury’s Basics Beans in Tomato sauce (26p for 420g), The Co-operative Simply Value (30p for 410g), Tesco Everyday Value Baked Beans (26p for 420g).
Overall winner: Morrisons M Savers. Thick, tasty beans for just 28p a tin – a saving for my family of 68.88 a year. In our own ‘blind’ taste test, my bean-loving children preferred these to Heinz and M&S.
Avoid: Asda Smartprice Baked Beans — mushy, with too much sauce and not enough flavour.


SIMPLY M&S Sliced white bread

SIMPLY M&S Sliced white bread

SLICED WHITE BREAD 

Simply M&S, 69p for 800g
Verdict: What a winner. It has a fresh smell, a soft texture and is incredibly tasty. Market leader Hovis costs 1.25 for a loaf the same size, so this switch represents a saving of 56p a time, which is a whopping 53.76 a year for my family. A good switch, especially because all the other budget alternatives tasted of plastic.                           10/10
We also tried: Asda Smart Price sliced white bread (47p for 800g), Essential Waitrose (69p for 800g), The Co-operative (59p for 800g), Morrisons M Savers (47p for 800g), Tesco Everyday Value sliced white bread (47p for 800g).
Overall winner: Simply M&S. The only budget bread worth buying.
Avoid: All the other budget breads, but particularly offerings from Asda Smart Price and The Co-operative, which were dry, thin, tasteless and curled when toasted.


SIMPLY M&S 8 Pork Sausages

SIMPLY M&S 8 Pork Sausages

PORK SAUSAGES

Simply M&S, 1.19 for 454g
Verdict: The pork content is just 60 per cent — hence the budget price — and the taste was average. I normally buy Debbie & Andrew’s Harrogate Pork Sausages at 2.39 for 400g. Switching to Simply M&S would save me 1.20 a go — or 67 a year. But my children preferred other budget sausages which cost even less.                                      5/10
We also tried: Morissons M Savers Pork Sausages (56p for 8), Essential Waitrose (1.27 for 8), Asda Smart Price (84p for 12), Tesco Everyday Value (56p for 8).
Overall winner: Asda Smart Price. We cooked these alongside our Essential Waitrose sausages and couldn’t tell the difference. Golden, crisp skin and tasty pork inside. Morrisons M Savers were also delicious.
Avoid: Sainsbury’s Basics — lacked any real flavour.

 

SIMPLY M&S Orange juice

SIMPLY M&S Orange juice


ORANGE JUICE

Simply M&S, 1.20 for 1litre
Verdict: Superb taste, which equalled market leader Tropicana (2.28 for 1litre). So by switching to Simply M&S, I will save a hefty 1.08 a carton, and 12.96 a month. But when we tried other budget juices, we found we could make even bigger savings, without compromising on taste.                   8/10
We also tried: Morissons M Savers Orange juice (56p for 1L), Essential Waitrose (1.20 for 1L), Asda Smart Price (56p for 1L), The Co-operative Simply Value (1.69 for 2L), Tesco Everyday Value (56p for 1L).
Overall winner: The Co-operative. Smooth, great value and the children didn’t notice the difference between it and brand leader Tropicana.
Avoid: Asda Smart Price — drink too much and it tastes like wallpaper stripper. 


WAFER THIN HAM

SIMPLY M&S British wafer thin ham

SIMPLY M&S British wafer thin ham

Simply M&S Wafer Thin Ham,  1 for 120g
Verdict: Top marks for this fresh, wafer-thin ham, with no fat. Nothing cut-price here, and it would save me more than 200 a year. M&S has knocked 9p off the price since re-launching it within the Simply  Range.                       10/10
We also tried: Essential Waitrose – runner up (2.39 for 2x90g), Morrisons M Savers cooked ham (1.65 for 400g), The Co-operative (1.73 for 400g) Tesco Everyday Value (61p for 125g) Sainsbury’s Basics (1.65 for 400g). Asda Smart Price cooked ham (61p for 125g).
Overall winner: Simply M&S. Not only delicious, but stayed fresh for longer. Essential Waitrose was equally tasty but dried up faster.
Avoid: Morrisons M Savers ham — grey-coloured, watery and processed. One mouthful was enough, and even our dogs turned up their noses!


BEEF MINCE

SIMPLY M&S lean Minced Beef

SIMPLY M&S lean Minced Beef

Simply M&S, 2.70 for 500g
Verdict: Superb. A dark colour with little fat and an annual saving of 36.40. We found the budget rivals were high in fat and salt and looked, as my son Charlie put it, ‘like pale, fat worms’.                9/10
We also tried: Morrisons M Savers beef and pork mince (2.49 for 800g), Asda Smart Price (1.56  for 500g), Tesco Everyday Value (1.56 for 500g).
Overall winner: Essential Waitrose (2.09 for 250g). Low in fat and salt, and a rich, deep colour. Simply M&S came a close second — showing that when it comes to mince, you get what you pay for.
Avoid: Asda Smart Price — fatty, and tasted metallic when fried. 

WEETABIX

Simply M&S Wheat Bisks, 1.49 for 24
Verdict: Market leaders Weetabix cost 2.17 for 24. So this swap is worth 68p a go, or 32.64 a year for my family, and you won’t even notice the difference. Since re-launching their Wheat Bisks in their new Simply range, M&S has shaved 40p off the price per packet — one of its biggest cuts yet.                   8/10
We also tried: Sainsbury’s Basics Wholewheat Biscuits (75p for 24) Essential Waitrose (1.49 for 24) Morrisons M Savers (63p for 24) Tesco Everyday Value Wheat Biscuits (63p for 24)
Overall winner: Sainsbury’s Basics. As tasty as the market leaders but at a price which makes sense to every household.
Avoid: Asda Smart Price — small and liable to disintegrate as you take them from the packet.


CHOCOLATE DIGESTIVES

SIMPLY M&S Milk Chocolate Digestive Biscuits

SIMPLY M&S Milk Chocolate Digestive Biscuits

Simply M&S, 86p for 300g
Verdict: Brand leader McVitie’s cost 1.75 for 400g — so the M&S version saves just under 89p a go, or almost 7 a month in our house. Impressively thick layer of chocolate, but it wasn’t the only budget range to triumph.                     7/10
We also tried: Sainsbury’s Basics Milk Chocolate Digestives (41p for 300g), Asda Smart Price, (41p for 300g), The Co-Operative Simply Value (48p for 300g) Essential Waitrose (95p for 400g), Tesco Everyday Value (30p for 400g).
Overall winner: Asda Smart Price milk choc digestives. Identical to the delicious M&S biscuits (according to six children — mine and their friends — wearing blindfolds) but far cheaper.
Avoid: Paying extra for any brand name. Every budget biscuit we tried was delicious.


BUTTER

SIMPLY M&S English salted butter

SIMPLY M&S English salted butter

Simply M&S English Salted Butter, 1.39 for 250g
Verdict: Creamy and delicious. A good swap for our usual Lurpak, which costs 1.60 for 250g. Choosing the Simply butter would save 21p a go — or shave 20.16 off my yearly butter bill.                      8/10
We also tried: Asda Smart Price Butter (1.19 for 250g), Sainsbury’s Basics Salted Butter (1.19 for 150g), The Co-Operative Simply Value butter (1.25 for 250g), Morrisons M Savers (1.19 for 250g), Essential Waitrose (1.19 for 250g), Tesco Everyday Value (1.19 for 250g).
Overall winner: The Co-operative Simply Value. Smooth, easy to spread but with a delicious salty taste. Just as good as our favourite Lurpak butter, but 35p cheaper.
Avoid: Tesco Everyday Value — a nasty yellow colour and appalling packaging.


SIMPLY M&S Peanut Butter

SIMPLY M&S Peanut Butter

PEANUT BUTTER

Simply M&S, 1.38 for 340g
Verdict: Smooth, sweet and just as tasty as market leader Sunpat, which costs 1.49 for 340g. At 11p less for the Simply M&S version, this is a saving of 41 a year.   7/10
We also tried: Asda Smart Price (62p for 340g), Sainsbury’s Basics (62p for 340g), Morrisons M Savers (62p for 340g), Essential Waitrose (1.31 for 340g), Tesco Everyday Value Peanut Butter (62p for 340g).
Overall winner: Asda Smart Price. Packed with nuts, and bursting with taste. In our blind taste test, the children rated this higher than M&S.
Avoid: Paying through the nose for brand labels, as all the budget ranges were delicious.


TEA BAGS

SIMPLY M&S Tea Bags 160

SIMPLY M&S Tea Bags 160

Simply M&S 80 Red Label Teabags, 1.31 for 80
Verdict: Strong, bursting with flavour and refreshing. A great alternative to our usual PG Tips, which cost 2.49 for 80, saving me 1.18 a time, or 28.32 a year. But other budgets teas fared well, with M Savers and Waitrose coming a close second.                            10/10
We also tried: Asda Smart Price (27p for 80), Morrisons M Savers round tea bags (27p for 80), Essential Waitrose (80p for 80), Tesco Everyday Value Teabags (27p for 80).
Overall winner: Simply M&S for flavour, but M Savers was also a winner for great value with taste.
Avoid: Asda Smart Price — very weak, lacking in flavour and the colour of dishwater.


SIMPLY M&S 4 rolls toilet tissue

SIMPLY M&S 4 rolls toilet tissue

TOILET ROLL

Simply M&S Two-Ply toilet tissue, 1.99 for four rolls
Verdict: Disappointing. Felt and looked like a budget product, yet saved only 9p compared with market leader Andrex, though over a year this adds up to 4.32.       3/10
We also tried: Tesco Everyday Value (70p for four rolls), Sainsbury’s Basics (1.96 for six rolls),  Essential Waitrose (1.88 for four rolls), Asda Smart Price (70p for four rolls), Morrisons M Savers (1.31 for four rolls).
Overall winner: Essential Waitrose. Soft and such good quality that you won’t be able to tell the difference between this and Andrex.
Avoid: Asda Smart Price — rough texture and hard-to-flush cheap paper. Your bottom deserves better!

Here's what other readers have said. Why not add your thoughts, or debate this issue live on our message boards.

The comments below have been moderated in advance.

So I have to drive to 6 or so Supermarkets to save a few hundred pounds a year. Do I walk all those miles with heavy bags, or do I use the car and spend a few hundred pounds extra on fuel, not to mention the few hundred extra hours?

So all the best stuff comes from M&S? Thats simply amazing. And so convenient too! what are the odds on that happening?- Mike S., DisUnited Kingdom====================== Err read the whole article. M&S did not come out top every time :-[

A useful article - I certainly agree with her over the peanut butter. ASDA Smart Price is definitely the best.

So all the best stuff comes from M&S? Thats simply amazing. And so convenient too! what are the odds on that happening?

where was aldi ive recently discovered this shop and dont know how i coped before to me they should do this test again and see how aldi compares

I notice that Lidl and Aldi don't feature on your comparison lists, I wonder why, their own brand products are good quality and priced to suit most pockets without all the hype of the bigger retailers.

This woman really has it in for Asda !

A very well done survey that produced some interesting results. It just goes to show that for value for money you HAVE to shop around as I've always maintained as no one store carries the best bang for your buck on everything. Sadly in the past, most Brits were too lazy to do this but in the current climate I'm sure they're changing their attitudes. Living in Spain its no different and we find Lidl's the best for all the basics such as rice and tinned stuff and Mercadona for pork loin or other fresh stuff you can't always find in Lidl. 'T' bags are no problem as we get red lable from Ex-pats wharehouse in Villayosa along with the few other UK items we can't get at a good price in the Spanish shops. The only item on my list for my next trip to the UK will be to bring back Asdas peanut butter as its 3-4 times the price in Spain as the spanish don't appear to eat it and as a consequence its imported with a high mark up..

Love M&S and this looks like good value and price from them. However for a weeks shop I stopped going to Tesco (lost thier way and big con) some years ago and find that Aldi and Lidl are terrific value especailly their own brands. Must now try M&S as well. Thanks DM for the well conducted and very usefull survey.

Peanut butter - a saving of 11p a jar saves her 41 a year. That means she eats nearly 373 jars a year (more than 1 day).....Crikey,

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