By Stephanie Hirschmiller

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The Duchess of Cambridge dazzled the world again this week - not least in the delicate and understated lace gown by Alexander McQueen that she chose for Her Majesty's Diamond Jubilee Thanksgiving service.

And, it seems that, as ever, where Kate leads the way, women follow in their droves.

Just hours after The Duchess' appearance on the steps of St Paul's Cathedral, George at Asda reported a thirty five per cent rise in sales of its nude lace dress.

The Duchess of Cambridge wearing an Alexandra McQueen dress valued in excess of 1000

The Duchess of Cambridge wearing an Alexandra McQueen dress valued in excess of 1000

Copy Kate: George at Asda's budget friendly version of Kate's dress, a snip at 25

Copy Kate: George at Asda's budget friendly version of Kate's dress, a snip at 25

At just 25, the garment comes in at well over 1000 less expensive that similar versions by Alexander McQueen designer Sarah Burton.

The store's George line has also seen a forty six per cent rise in sales of its limited edition 'Fit for a Queen' vintage inspired dress collection which takes its inspiration from the young Queen’s style and the fit and flare trend of the 1950s.

A key feature of this collection is its longer hemlines, currently being snapped up by shoppers striving to emulate The Duchess of Cambridge's understated elegance. 

Comments Brand Director and creator of the ‘Fit for a Queen’ dress collection, Fiona Lambert, 'In the build-up and during the Jubilee celebrations, we saw a surge in customer demand for classic silhouettes and formal fashion. The George range of 'Queenie' dresses is designed to flatter any shape and accentuates the waist- a favourite shape of the Duchess of Cambridge'.
 
She continues, 'Our George customers love the royals, especially Kate Middleton, and George stores have been flooded with Copy-Kates purchasing our nude lace dress after they saw the Duchess in a similar Alexander McQueen number.

'We have had a similar reaction to a number of George items that have been favoured by Kate including a 300% sales uplift on our mac collection, a 500% uplift in nude tights over the spring months as well as a 471% uplift on our coloured denim after her appearance in a coral pair.

'We expect the Kate phenomenon to continue as she has now established herself as a British style icon.  We know our customers can’t wait to see what she will be wearing next.'