Hawk-Eye technology will feature in the final friendly played by Roy Hodgson’s side ahead of the tournament, but its readings will not be available to match officials during the game. Independent testers EMPA will observe the system along with representatives from the International Football Association Board (IFAB) and FIFA. This latest development follows on from previous testing during the Hampshire FA Senior Cup final at St Mary’s Stadium, Southampton on May 16.
The trials are being conducted alongside tests of the GoalRef system in Denmark. If the trials prove successful the IFAB could approve the introduction of goal-line technology at its special meeting on July 2, where a final decision on the subject is set to be made by the game’s rule-making body. The IFAB in March reduced the number of companies bidding to implement the initiative to two, rejecting six devices to leave those put forward by Hawk-Eye and GoalRef.
A statement from FIFA read: “FIFA would like to place on record its sincere thanks to The Football Association for their willingness to support the live match tests, a critical part of test phase two for goal-line technology. The phase two test results will be provided to the IFAB in order for a definitive decision on the use of GLT (goal-line technology).”
Source: www.sportbusiness.com
Garbutt shuns England in favour of Wembley appearance with Cheltenham - Daily Mail
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Luke Garbutt has put England duty on the back burner in a bid to help steer Cheltenham to glory in Sunday's npower League Two play-off final against Crewe at Wembley.
The left-back, on loan from Everton, was called up for Under-19 action as the Young Lions face a crucial triple-header against Slovenia, Montenegro and Switzerland.
Bigger fish to fry: Luke Garbutt has turned down an England under-19 call-up to play at Wembley
But a fixture clash means Garbutt has put Town's promotion tilt first and his fledgling international career to one side for the time being.
The promising defender, who has represented England at Under-16, 17, 18 and 19 level said: 'I've spoken to both the gaffer at Cheltenham (Mark Yates) and the England manager (Noel Blake), and throughout all conversations they didn't want to not allow me to have that chance of playing at Wembley in the play-offs.
'Obviously as a player you don't get many opportunities, either to play at Wembley or in a play-off final. So for those two to come in my first full season being in a first team, it's one I want to cherish and be part of.
'He (Blake) didn't want to not let me have that opportunity.'
Garbutt added: 'I gave my views upon it and the gaffer (Yates) really wanted me to stay and play in the play-offs, so England said we're not going to let your opportunity go to waste.'
London calling: Marlon Pack celebrates scoring his side's second goal against Torquay, sealing their trip to Wembley
The 19-year-old, who has made 36 appearances for the Robins this season, missed both legs of the semi-final triumph over Torquay due to a muscle strain.
But he returned to training on Monday and is now hoping to force his way into Town's starting line-up.
'That's the aim,' Garbutt said. 'Obviously it's everyone's dream to play at Wembley and I'll be doing all I can to get in the team.
'I've never played there before but I have been there when we won the European Championship Finals with England's Under-17s (in 2010), we paraded the trophy around the pitch at half-time.
'So it's going to be an exciting day, for sure.'
The game should be a close-fought affair, with the two sides separated by a single place in the league, although Crewe managed to record a league double over Cheltenham this season.
Source: www.dailymail.co.uk
Asda launches fitness drive - Marketing Week
Asda is launching a health initiative designed to get local communities more active and involved in sport as part of its partnership with the Government’s anti-obesity initiative Change4Life.
The supermarket has partnered with the Fitness Industry Association (FIA) in a bid to take advantage of the increased interest in sport around this summer’s Olympic Games.
Asda will host 20 large-scale community-sporting events in playing fields or green spaces close to Asda stores around the UK, where its shoppers can try out new sports.
It hopes to help families find cheap activities they can do in their local communities that fit into their busy lives.
The supermarket will work with local charities, County Sports Partnerships and FIA members to showcase sports events including Kwik Cricket, football, martial arts, volleyball and Zumba classes.
Asda Active: Getting Britain Moving will be funded by Sport England’s Sportsmatch which awarded funds to the FIA. It will also be supported by Change4life’s sub-brand Games4Life and will leverage the Department of Health’s Chage4Life programme.
The initiative will be promoted by an online marketing campaign led by Asda, plus a digital and social media drive. It will also be promoted through local marketing channels and local stores.
Asda and the FIA will also use the events, which they hope will attract 50,000 people, as a data capture opportunity to build up a consumer panel. The organisations hope to use the data gleaned from the panel to gain insight onto the barriers and motivations to getting more people, more active, more often.
The events will run this summer, starting during the Queen’s Diamond Jubilee bank holiday weekend.
Asda previously worked with the FIA as part of Change4Life’s ‘Great Swapathon” initiative which saw the supermarket distribute vouchers for discounted swimming and gym sessions.
Source: www.marketingweek.co.uk
Fast track: Blades defender charts route from ball boy to Wembley play-off final - Daily Mirror
From Bramall Lane ball-boy to Wembley finalist.. Harry Maguire has come a long way in a short time.
Two years ago, Maguire was a ball-boy at the Lane as part of his duties as a youth player at Sheffield United.
The defender, from Mosborough in the south of the city, never imagined then that just a couple of months after his 19th birthday, he would be at Wembley with United to face Huddersfield in the play-off final.
Boss Danny Wilson believed in Maguire from the first moment he took over last May and the teenager has played every minute he has been available this season.
“It’s incredible what’s happened to me,” said Maguire. “I stood on the Kop as a kid then throughout my scholarship at United, I was a ball-boy up until I was 16 or 17.
“I can’t get my head round the last couple of years. I don’t know where it’s gone. I haven’t had a chance to get nervous because it’s all happened so quick.
“It would be incredible to finish it all off by winning promotion at Wembley. Everyone says it is the best way to go up. It’s extra special being a Sheffield lad and if we win, I may as well retire after this season because how do you top that?”
After United’s traumatic relegation last season, Maguire symbolises the club’s hope for the future.
The 6ft 2ins centre-half was a member of their FA Youth Cup finalist side a year ago and has shown a maturity playing alongside Neil Collins, which belies his tender years.
The Blades have tied down their Player and Young Player of the Year on a contract until 2015 and he is on the radar of Premier League clubs.
Maguire, who was part of the PFA’s League One team of the season, is grateful to Wilson for giving him his big chance.
“From last year playing youth football to this year playing every game apart from two when I was suspended, is hard to take in,” he added. “That shows the gaffer has great trust in me and I thank him for that.
“He’s been different class throughout the season with me. He showed confidence in me from the start – that gives me great belief going into every game.”
Maguire added: “We know Huddersfield will be a tough side. But we have always believed we will be in the Championship next season.”
One for the Rhodes? Play-off final could be Huddersfield striker's last game
Source: www.mirror.co.uk
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