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Asda has revealed that it has completed the first phase of its web-to-mobile integration strategy following launch of online grocery apps and mobile web sites for food, general merchandise and its George clothing range.
The supermarket now expects more than one-in-ten of its online orders to be placed via a mobile device by the end of 2012, as more of its customers choose to shop on the move with their smartphones.
Asda also revealed that over 10 million customers have registered online and that more than 40% of all orders placed on Asda Direct and George.com are now fulfilled in an Asda store. The supermarket said its iPhone app has been downloaded by more than half a million people in the last six months, and its new Android app has attracted 75,000 downloads in just a month. As a result 6% of the supermarket's grocery orders are now placed on a mobile device with Asda expecting this figure to double in the next six months.
Judith McKenna, Asda’s chief operating officer, explained: "Gone are the days when we could label a customer as either a traditional or a dotcom shopper. Customers don’t think in terms of channels or devices, they want to shop with ease, compare prices at the touch of a button, and pick up a product or have it delivered with the minimum of fuss. As a result, the world of retailing is being transformed at a remarkable rate and opening up exciting opportunities for retailers like ourselves.
"In addition social media is changing the way that we interact with our customers. Our Facebook fans are the most engaged in retail globally, which means the conversations we are having are equivalent to word of mouth wildfire. This is beginning to make a real difference to our business, in terms of what we sell and how we sell it."
Asda is now planning to deploy in-store QR codes to enable its customers to obtain additional product information and see other customer’s reviews and ratings when they are in-store.
Tagged as: asda | mobile retail | multi-channel retail
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Asda to roll out in-store summer marketing programme - Brand Republic
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Asda is rolling out a nationwide programme of retail events to support this summer's key summer occasions, beginning with the Queen's Diamond Jubilee. Asda: invites customers to write messages to the Queen The Jubilee-based activity, which kicks off next ...Source: www.brandrepublic.com
Asda parking still causing problems - Luton News
AN irate Asda customer has contacted the Herald&Post to say that parking is still an issue at the Wigmore store.
Phill Upton, who lives behind the supermarket, received a parking fine of £60 last week which stated he had been on the site for almost six hours.
“This is disgusting,” he fumed. “I live at the back of Asda so wouldn’t need to park there that long.”
He claimed he made two separate credit card transactions on the day in question and added: “If the cameras are incorrect, it’s not the customer’s fault.”
The Herald&Post highlighted a similar problem in July last year.
Several customers complained that they had received penalty charge notices (PCNs) of £60 after they had visited the store twice in one day.
National parking enforcement company Town and City Parking was forced to apologise, blaming a “system glitch”.
We were unable to get in touch with the firm yesterday, but an Asda spokeswoman said: “We introduced number plate recognition in our Luton store to ensure our 8,000 valued weekly customers could find a space.
“The system is designed to deter people who aren’t using the car park for shopping from taking a space from a customer. If anyone feels they have been issued a parking notice in error, then we’d encourage them to contact the store directly so that we can investigate on their behalf.”
> Have you had problems parking at Asda? Our contact details are on page 2.
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Print this pageSource: www.lutontoday.co.uk
Councillor Ken Gregory cautioned for 'get Aids' voicemail - BBC News
A Kent councillor has been cautioned by police for leaving a voicemail, which said "with a bit of luck you'll get Aids", on another councillor's phone.
Thanet councillor Ken Gregory received a Kent Police caution for malicious communications on Wednesday.
John Worrow, who is bisexual and an Independent councillor on Thanet District Council, received the message on his mobile phone earlier in May.
Mr Gregory has been suspended from the Thanet council Conservative group.
Mr Worrow said: "Last night I received a telephone call from an inspector from Kent Police confirming that Councillor Ken Gregory is the person who committed a homophobic hate crime against me in the form of a voicemail.
“Start Quote
End Quote John WorrowThere is absolutely no justification whatsoever for that kind of behaviour”
"As Mr Gregory cannot possibly remain a member of the Conservative Party or a member of Thanet District Council after saying 'With a bit of luck you'll get aids', I feel that a caution should be punishment enough.
"My colleagues and I hope that this has not triggered a hate campaign."
He added: "There is absolutely no justification whatsoever for that kind of behaviour towards anyone regardless of their race, religion, gender or sexuality and I expect a full apology at the next council meeting."
A spokesman for Kent Police said: "A 59 year old man from the Ramsgate area was given a caution yesterday for an offence of malicious communications."
In April, Thanet District Council became the first local authority in Kent to officially support the government's proposals for same-sex marriage.
Independent Councillor Ian Driver moved the motion in support of equal marriage and said he hoped it would encourage other Kent councils to follow its lead.
A statement issued by Conservative Councillor Bob Bayford, shadow leader of the hung council, said: "It has come to my attention that Councillor Ken Gregory has received a police caution for an offence against another council member.
"The Thanet District Council Conservative group demands the highest standards of conduct from its members and I have decided to suspend group membership from Councillor Gregory with immediate effect, pending further consideration of the situation."
Source: www.bbc.co.uk
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