The All England Lawn Tennis Club (AELTC) has signed an excusive deal with video sharing platform Dailymotion to stream live coverage from this year’s Wimbledon tournament in a bid to bolster its digital media offering to fans.
The AELTC will use the video sharing platform to launch Live@Wimbledon, its digital media service that shows matches as well as pre-filmed content such as behind-the-scenes interviews, match previews, highlights and archive footage.
Coverage will be streamed on Wimbledon.com, the tournament’s official iPhone and Android apps, as well as on Dailymotion, whose global audience reaches 115 million monthly unique visitors according to its vice-president of international content Daniel Adams.
It will air everyday throughout the two weeks the Championship is contested to tennis fans in the UK, US, and all South American countries except Brazil. The two markets with the largest audiences for the tournament are the UK and USA, according to the AELTC, with 204 million and 123 million viewing hours respectively in 2010.
Adams says the tie-up aims to build on the platform’s sports offering, which has previously showed UEFA Europa Cup matches.
He adds: “This [partnership] will be a mix of live action, exclusive background and behind the scenes material to compliment the live broadcast. This builds on our heritage of showing exciting and exclusive live sports action to our global audience of 115 million monthly unique visitors.”
The move is part of a series of initiatives the AELTC is launching to raise the profile of the only grass court-based grand slam tournament on the ATP circuit. It signed an exclusive deal with EA Sports for the release of Grand Slam Tennis 2 in February and last year Wimbledon sponsor Sony filmed the finals in 3D for the first time ever.
Source: www.marketingweek.co.uk
London 2012 Olympics venues: All England Lawn Tennis Club - Daily Telegraph
Hosting: Tennis
Schedule: July 28 – Aug 5
Capacity: 30,000
Fact: Wimbledon has been inhabited since the Iron Age.
Post games: na/a
Test event: Jun 20-Jul 3, 2011: Tennis, The Championships
Transport: Wimbledon (London Underground, National Rail, Tramlink), Southfields (London Underground), South Wimbledon (London Underground)
Source: www.telegraph.co.uk
Bizarre illness forces me to wear fake lashes - The Sun
But the double false lashes that she wears to enhance her striking blue eyes are “crucial” — without them she would have no eyelashes at all.
Sam suffers from a compulsion to repeatedly pull out her natural lashes, even when she is fast asleep. And she has been doing it since she was only eight.
Sam explains: “The all-important thing for an Essex girl is false lashes.
“Big, thick, long lashes look really sexy and glamorous. You can never really get that look without using false lashes, no matter how great your own are.
“I normally wear two pairs, to get a really thick, dramatic look.
“But for me false eyelashes are especially important because I suffer from trichotillomania, which means I pull my eyelashes out. That sounds weird, I know!
“Although not many people know it, I don’t actually have any lashes at all.
“Sometimes little short ones will appear but I pull them out again before they have a chance to grow.”
Sam admits the reason behind her strange habit is a mystery even to her.
She says: “It is hard to explain. I do it without thinking. I do it when I am nervous or bored or even when I am asleep. I don’t even realise I am doing it.”
The bizarre behaviour began when Sam was a child and someone told her to make a wish on a stray eyelash.
She says: “I can’t remember who it was, but they said to me that if you find a stray eyelash and blow the lash away and make a wish, it will come true.
“I think I decided that the more I did that, the more chance my wish had of coming true. I don’t even know what I was wishing for, but I guess it was something I really wanted because I was doing it a lot, then it became a habit.
“Before I knew it, I was doing it without thinking, and that is when I started doing it in my sleep, too.
“My mum saw what I was doing but didn’t understand why and wasn’t sure how to stop me. She’d get pretty frustrated with me but I carried on doing it, so in the end she took me to the doctor.
“I can’t remember what they said, but it didn’t work. And another time I went to a hypnotherapist. That worked for a bit and my eyelashes started to grow back, but then I started doing it again.”
Unsurprisingly, having no eyelashes left Sam vulnerable to bullies.
She says: “I was really self-conscious about my lack of lashes at school.
“I went to Raphael Junior School in Hornchurch, which was an independent school — actually it is where I became good friends with Amy Childs.
“Our mums have been friends for years, so we grew up playing together.
“The kids there were taught to be polite and well-behaved, but people are nosy and little kids tend to just ask any questions that come into their heads, don’t they? So when they realised I had no lashes, they would ask me about it. I was embarrassed to tell them the truth — and it was so hard to explain anyway — so I would always make something up.
“My sister, Billie, would help me make up stories. One time she told me to say I had done a handstand against the wall and then I’d fallen over and all my eyelashes had fallen out. How crazy is that?
“Who knows, maybe the other little kids believed it.”
Things improved at secondary school, where Sam discovered make-up.
She says: “I learned to smudge eyeliner a bit around my eyes, and people didn’t notice my lack of lashes so much. That made me more relaxed about it and I was able to tell people the truth if they asked.
“I have kind of come to terms with it. If anything, it annoys my mum more than me.
“I probably will try to overcome the problem eventually, but I don’t feel I have the time for it at the moment. I still don’t normally talk about it. It’s just those close to me that know — until now.
“My family and boyfriends say I look beautiful either way, although I guess they have to say that! I can see that other people are surprised the first time they see me without my lashes or make-up.”
Sam’s TV debut was in the very first episode of Towie, in October 2010. Her appearance was unforgettable. She was shown being “vajazzled” by her beautician friend Amy Childs. The daring female beauty treatment hit the headlines, got everyone talking and sparked a craze.
She says: “Everyone asks me the same questions about vajazzling: ‘What is it?’, ‘Did Amy Childs invent it?’ and ‘Does every girl in Essex get it done?’
“The truth, as far as I know, is that it was big in America first but hadn’t really made its way over to the UK.
“Amy had trained in beauty and the producers wanted to show her doing a treatment, but they were looking for a way to make it funnier.
“Someone suggested vajazzling and Amy had heard of it, so the scene just came about. I hadn’t heard of it, but as soon as I heard the word I didn’t need it explained!
“I can’t believe how much it has taken off. Everyone knows what it is now.
“It’s weird how huge it has become just because we did it as a joke. It’s crazy and just shows the power of Towie.”
Yet Sam herself is not exactly a devotee.
She admits: “I have actually only ever been vajazzled three times. The first time was for the show and then I did it myself. I’d only get it done for a boyfriend though. They are not really worth doing just for yourself!”
Thanks to Towie, Sam has found fame and fortune. Yet amazingly the stars of the Bafta-winning ITV2 reality show only got £1 an episode when it started.
She says: “A lot of people ask me how much we get paid. The answer for the first series is nothing! Actually, no, sorry, we were paid, just £1 each.
“For the second series, we were all paid £50 a day. And then for series three we were paid weekly, but it was pretty much the same pay. Not exactly a fortune, is it?
“But no one minds because we earn so much doing other things that are only possible because of the show.
“Just from photoshoots, interviews and personal appearances, I reckon I’ve made around £200k in the last year.”
Living Life The Essex Way, by Sam Faiers (Simon and Schuster, £12.99) is out on Thursday.
By Dr CAROL COOPER, Sun GP
PULLING your own hair, or trichotillomania, affects about one man in 70 and one woman in 30. But, like Sam, sufferers become good at hiding it.
Some people pull out their hair, others their lashes, eyebrows or even pubic hair.
Though it often starts during puberty, it can begin in early childhood.
Nobody is sure of the cause, but it can be linked with stress, bullying, anxiety, depression and poor self-image. Eventually pulling out hair becomes automatic. It can even occur during sleep.
Occasionally doctors prescribe anti-depressants or psychological treatments such as cognitive behaviour therapy.
SAM has urged The Only Way Is Essex bosses to boot her love rival Lauren Goodger off the show – and says she wouldn’t be missed.
Lauren was suspended following a boozy meltdown and Sam – who has been in Towie since the first series, when the pair famously fought over Mark Wright’s affections – reckons her departure wouldn’t affect the show at all.
She thinks Lauren is “rude” and is horrified by the way she talks down to her colleagues. Asked if she thought the show would suffer without Lauren, Sam said: “I don’t think it would. The show must go on.”
Sam told New! magazine: “You know what, the way she speaks to people and the producers sometimes. There’s no need to be rude.
“I don’t think the show has made her like that, it’s Lauren’s nature – no offence.
“And she’s also really bad at turning up on time for filming, which gives everyone the hump.
“It’s just not necessary.”
AMY snubbed a party I was having in Soho last year.
That, to me, was a sign of how things had changed between us.
I can’t say for sure whether it was her choice or that of her management, but after she left the show she made a real point of distancing herself from the cast – even me, despite our 15-year friendship.
It seemed that what she – or her management – thought would be a good business decision came above our friendship.
My priorities will always be my family and friends. I think Amy’s are her family and her management.
In interviews since, she has said she has made an effort with me and sent texts, but I don’t remember receiving any.
I hope she will always be part of my life but currently she is not who I thought she was.
GIRLS in Essex will get a spray tan every week – it’s set in the diary like a weekly appointment, like church used to be in the old days, but now it’s less God and more goddess!
As everyone knows, the tan is probably the most important thing for an Essex girl.
The first time I tried fake tan I was about 14. We were using these tanning wipes you could get for 99p, and we used them all the time after that.
I have pretty much been tanned ever since, though now I do my own tan at home with a can of Fake Bake. It costs about £30 and I put two layers on all over me each time, so each can lasts for around four uses.
But if it is a special occasion I’ll go to the salon to have it done.
The downside of all this fake tanning is Essex girls tend to have orange-stained beds once a week!
I WAS told I had the right figure as I have boobs and curves in all the right places so I decided to have a go at glamour modelling (at 5ft 6in Sam is too short for fashion modelling).
Ironically it was actually my ex Mark Wright who got me into it.
Luckily for me, my parents were supportive of my glamour modelling (she won a competition and did a series of shoots for lads’ mags).
They thought the pictures I did were tastefully done and encouraged me to be proud of my body.
When I did do topless shoots Dad didn’t look at them so that never felt weird – and I don’t think my grandparents even knew I was doing it.
Despite having given up topless shoots for good, I don’t regret it.
It was a good learning curve but I wanted to move on from it.
I LOVE Marbella, Dubai and Las Vegas. There are places that seem to have a closer link to Essex than most. It is almost like you can see little pockets of Essex around the planet.
But Essex is a totally unique, amazing place and I wouldn’t be happy with anyone who disagrees with me about that! The people, the mentality, the fashion. Everything about Essex really gives the place its own identity.
The county is like a little bubble within the UK. When I leave Essex, I honestly expect everywhere else to be totally different, as if I have gone to a different country. And most of the time it is.
When I do personal appearances around the country I am always surprised by other areas.
I can’t always explain it, but when I was in Glasgow, for example, I felt like I was on another planet because it was so different from Essex.
Source: www.thesun.co.uk
South Essex schoolboys are put in isolation for charity trims - echo-news.co.uk
South Essex schoolboys are put in isolation for charity trims
7:00am Monday 28th May 2012 in News
TWO schoolboys who shaved their heads for charity were slung into isolation when they turned up to school.
Billy Howard and Joe Moon, both 15, were also told they would be kept in at breaks and lunchtimes until their hair grows back.
The youngsters, who go to Gable Hall School, Stanford-le-Hope, managed to raise £500 for St Luke’s Hospice, Basildon, by having the haircuts.
They got permission from the school beforehand, and were even sponsored by headteacher Dr Sophina Asong.
However, they claim to have misunderstood the shortest their haircut could be was shaved on a number two setting – an eighth of an inch shorter than the school allows.
After having their hair clipped in front of friends and family at Billy’s home, in Branksome Avenue, Stanford-le-Hope on Tuesday, a teacher ordered the boys into isolation on Wednesday morning.
Billy’s parents were so angry with the school’s decision their son was home-schooled yesterday, while Joe, who lives in Corringham, was allowed special permission to attend a school drama trip to London.
Billy’s mum, Sally, 45, said: “We’re angry. It’s such a shame the boys were put in isolation for the day. They will be in for all breaks until it grows out, even though Dr Asong sponsored the boys.
“Apparently, only a number three is allowed and they had a number two.
“We are so proud of the boys and they should not be hidden away as they did it for such a good cause.”
In a letter sent to the school, Billy’s dad, Gary, 45, expressed disappointment at the decision and asked what values the school was teaching.
He said: “They have shown responsibility and creativity for a good cause. Now they can’t even collect their sponsorship from their fellow pupils.”
Gable Hall headteacher Dr Sophina Asong said: “The school’s support for St Luke’s Hospice and the service it provides to our community is whole hearted.
“The decision by two students to raise sponsorship by shaving their heads was approved by the school, provided it conformed to the school behaviour code.
“On the day the students came into school with their heads shaved, they admitted to staff they had knowingly flouted the code and it is for this reason that they ended up being taught in isolation.”
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Source: www.echo-news.co.uk
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