The exclusive partnership with the All England Lawn Tennis Club (AELTC) will include the launch of the Live@Wimbledon service, which will blend live tennis with off-court news. The AELTC is using Dailymotion’s technology platform to deliver this content on wimbledon.com and the championships’ official mobile apps, as well as on Dailymotion.
Live@Wimbledon will be on air every day for the two weeks of the championships, and will be available live in the UK and the Americas. It will drop into matches at crucial points in play and provide pre-packaged content such as behind-the-scenes interviews, previews and reviews, match highlights and archive footage.
Daniel Adams, vice-president of international content at Dailymotion, said: “Dailymotion is incredibly proud to be partnering with Wimbledon to deliver exciting new digital content for tennis fans around the world. This will be a mix of live action, exclusive background and behind the scenes material to compliment the live broadcast. This builds on our heritage of showing exciting and exclusive live sports action to our global audience of 115 million monthly unique visitors.”
Mick Desmond, commercial director of the AELTC, added: “We’re happy to have Dailymotion on board as our official live streaming partner for our new Live @ Wimbledon service. We’re looking forward to seeing the results of our partnership.”
Source: www.sportbusiness.com
Tesco pushes virtual clothes in small London stores - Brand Republic
Tesco: rolls out F&F mobile campaign in London
The partnership will make the F&F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time.
F&F clothing designs will appear in the windows of the Covent Garden, Dean Street and Tooley Street stores, allowing passers-by to purchase the clothes directly from their smartphones.
Passers-by who have the Aurasma app can point their mobile at one of the windows to view a virtual showcase of the F&F range on their device.
Viewers can then tap to purchase the item on display.
Emily Shamma, Tesco clothing online director, said: "Our smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers.
The launch of the partnership comes at a difficult time for Autonomy, the company behind Aurasma.
Mike Lynch, Autonomy founder and chief executive, has resigned from the company amid confirmation that Hewlett-Packard, which bought Autonomy in October, would be cutting 27,000 jobs.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Source: www.brandrepublic.com
Former Wimbledon champion Sharapova full of confidence heading into her French Open campaign - Daily Mail
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Maria Sharapova may not be the queen of clay just yet but she is certainly far from the cow on ice she once famously described herself as, and she goes into the French Open more confident that ever.
The Russian, whose best performances at Roland Garros have been semi-final appearances in 2007 and 2011, has won two titles on clay already this year, in Stuttgart and last week in Rome.
And even more significant have been the players she has beaten, including world No 1 Victoria Azarenka, Wimbledon champion Petra Kvitova and last year's French Open winner Li Na.
Full of confidence: Maria Sharapova speaks to reporters on Friday
Sharapova said: 'I'm much more comfortable on this surface. Even though I don't play too many tournaments on it throughout the year, I feel like with every year that has come and the clay court season arrives, I feel physically stronger.
'I'm enjoying it a bit more. Before I felt like in matches I was saving myself a little bit because I didn't always believe that physically I could play seven matches in difficult, heavy conditions in Europe when it's raining.
'My body just wouldn't recover that well. But I've certainly improved that. I'm moving a lot better, which has helped me. It's always nice coming to the French Open with a couple of titles on clay and having a few more days to prepare.'
Delight: Sharapova celebrates her Rome Masters success last weekend
Sharapova's impressive season, which also includes a final appearance at the Australian Open, has lifted her to within touching distance of the world number one spot she last held four years ago before shoulder problems struck.
She will begin the tournament, which starts on Sunday, 630 points behind Azarenka, and it is a goal that would bring huge satisfaction to the 25-year-old.
Sharapova said: 'I would love to have that again because after I came back from my injury, I thought to myself, 'Well, when I was young I had the goal of being number one.
'I'm kind of in a position right now where I don't have a ranking. I'm just starting from scratch. If I did it once, maybe I can try to do it again.
'So to be in a position where I'm close, I'm really happy. I'm happy with the way that I fought through the tough moments in the days when things weren't going exactly the way I had imagined them to go.
And it's obviously always nice to be in that position to try to get that (number one). It's a position that every player wants.'
The second seed will meet Romania's Alexandra Cadantu in the first round and faces a potential quarter-final clash with Williams, who is looking for her second French Open title a decade after her first.
The women's draw again looks pretty open, with the prospect of a sixth different champion in as many grand slams dating back to Kim Clijsters' Australian Open win last January.
Source: www.dailymail.co.uk
Wimbledon Stadium closure rumours brushed aside ahead of Greyhound Derby Grand Final - swlondoner.co.uk
The buzz surrounding the Williamhill.com Greyhound Derby Grand Final at Wimbledon Stadium tomorrow is being marred by fans’ concerns the stadium may close.
Merton Council is believed to be considering proposals to demolish the track at Plough Lane – which is the centre of greyhound racing in London.
“This news has all been blown out of proportion,” a spokeswoman for Galliard Homes, who part own the stadium, said.
“We are a development company and an architect released some plans for the stadium online which had nothing to do with us and has since withdrawn them. It is all nonsense.”
Paschal Taggart, the former chairman of in Irish Greyhound Board, is keen to revolutionise London’s greyhound industry.
He submitted plans to Merton Council at the beginning of May to renovate Wimbledon Stadium into a £30million four-tier stadium with hospitality suites, restaurants and concourse bars – accessible by escalators and lifts – with a capacity of 6,000.
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The spokeswoman added that greyhound racing fans should enjoy the greyhound derby without worry of losing the stadium.
Six dogs are racing in the final tomorrow for first prize of £125,000.
Lovethedogs.co.uk list their favorites’ as:
- Razldazl Jayfkay - a consistent 28.30 dog and reliable runner
- Bubbly Phoenix - has clocked Impressive Trial Times at a time of 28.33 for the 4 race bends
- Boher Paddy - Beat Razldazl Jayfkay previously and so has plenty of potential
The one to beat is Charlie Lister’s dog, Taylors Sky, who won last year. He is a strong favourite to take home the williamhill.com Greyhound Derby 2012 crown again on Saturday achieving the double.
Follow us on @SW_Londoner
Source: swlondoner.co.uk
Tesco gives ready meals multimillion-pound revamp - Brand Republic
Tesco: revamps its ready meals range
Radio and outdoor activity launched today (24 May).
Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range.
The first lines to be upgraded are the Indian, Oriental and Tex-Mex range, with these meals including 20% more meat.
David Harman, Tesco ready meals category buying manager, said: "As well as adding more meat, we'll be using higher quality sauces, herbs, pasta and rice – all at no extra cost to customers."
Some 300 dishes will be upgraded within these three ranges, including best-sellers chicken tikka masala, korma and jalfrezi.
The new packaging features "bold" colours and images to clearly differentiate the various cuisines, including an elephant design in classic purple for the Indian curry range.
Tesco's new ready meals will launch with a two-for-£5 promotion. The second phase of the relaunch later in the year will involve the upgrade of 700 more ready meals.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Source: www.brandrepublic.com
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