Morrisons ponders feedback ahead of Weybridge store application
7:30am Wednesday 23rd May 2012 in News By Louise Robertson
Supermarket chain Morrisons is considering feedback from a series of public consultations ahead of a formal planning application.
The company wants to develop the former Focus DIY site in Weybridge into a new food store.
Plans at the public exhibitions on May 10, 11 and 12 showed draft plans proposing to bring the chain’s “store of the future” scheme to the town.
The store plans to stock up to 600 lines of fresh produce and wants 220 parking spaces, offering 1.5 hours of free parking to encourage trips to other shops in the high street.
Richard Haynes, development executive for Morrisons, said: “We’re delighted that so many people attended our public exhibition and we are currently analysing the hundreds of comments received.
“We are very grateful to everyone who submitted feedback for taking the time to give us their views and for helping us to improve and refine the scheme, ultimately making it better.”
Source: www.thisislocallondon.co.uk
Morrisons to relaunch in-store bakeries - Retail Bulletin
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Morrisons is relaunching its in-store bakeries at the end of this month as it looks to meet demand from its customers for more artisan products at an affordable price.
The supermarket’s in-store bakers will introduce over 30 new lines including products such as hand-dimpled Focaccia, Tiger Paw, Sourdough Boule and Chocolate Twists. In addition, over 40 lines will be improved after the implementation of a benchmarking process.
As well as streamlining the range and introducing new and improved products, the packaging is being refreshed to reflect the new 'look and feel' of the bakery. Rustic-looking paper and unbleached cardboard will be used to wrap the products and reinforce the supermarket’s 'Baked by Us' message.
Andy Clegg, Morrisons’ bakery buying manager, said: "Our in-store bakery will have a new look, new packaging and industry-leading products that will provide our customers with both a compelling offer and great value for money. Thanks to our skilled bakers we are able to offer a more artisian experience in order to give customers more of the things they want – great food that’s affordable for everyone."
The new launch is part of a two-year own brand review by Morrisons that will see the supermarket’s brand tiering evolve from a ‘good-better-best’ model to one that better reflects its customers' needs.
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